“In 2013 it seemed like all of my colleagues were using Tinder – it was new, exciting, and was changing society before our eyes,” writes Aaron Johnstone.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.